Make People Remember your TEDxMFZU Idea

Katrina Talk

A few days ago, Lifehacker, a blog whose motto is tips and downloads for getting things done, shared an article about communicating ideas effectively. They present the work of Zachary Burt, who suggests that some ideas are easier to remember than others, and this ideas usually follow the acronym: SUCCESs.

  • Simple: “Life is really simple, but we insist on making it complicated” – Confucius.
  • Unexpected: “Charm is a product of the unexpected” – José Marti.
  • Concrete: “Evil is the product of the ability of humans to make abstract that which is concrete”. – Jean Paul Sartre.
  • Credible: “Everything in a story should be credible” - Rex Stout.
  • Emotion: “Make them laugh, make them cry, and hack to laughter. What do people go to the theatre for? An emotional exercise. I am a servant of the people. I have never forgotten that” – Mary Pickford.
  • Story: “I don’t stare at a sheet of paper and try to think of a good word to use. I try to see where the story should go” – Brad Paisley.

Take the time to read the original post and see Burt use this model to evaluate the impact of something as abstract as the Dunning–Kruger effect. So, when you are upstage talking in front of our audience, try to show these five characteristics on your presentation. Chances are that people will stare at you in awe.

[Lifehacker]

[Original Post]

[Quotes from Brainyquote]

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